Known for her effortless elegance and minimalist aesthetic, and also for being one of the most important fashion designers in Argentina, Juliana Awada redefined presidential fashion during her time in Argentina’s Casa Rosada. As the wife of former President Mauricio Macri, she balanced diplomacy and glamor with a timeless wardrobe that rivaled Europe’s best-dressed royals. Here are her most iconic looks, styled to perfection.
Bold in yellow for her Japan visit
Juliana Macri turned heads in a sunshine-yellow coat by Benito Fernández, worn during an official visit to Japan. With a matching clutch and nude pumps, she kept the silhouette clean and optimistic, a perfect diplomatic tone-setter.
Minimalist ivory ensemble in Buenos Aires
For a formal city event, Mrs. Macri opted for a monochrome ivory outfit by Gabriela Hearst, pairing soft-flowing pants with a matching blouse. The result was a look that whispered quiet luxury without trying too hard.
Plaid and pleats at ARCO 2017
At the grand opening of ARCO 2017 Contemporary Art Fair, Juliana opted for a striking plaid look in red, black, and white. Designed by Amelia Saban, the dress featured a pleated skirt and a delicate belt that defined her waist with subtle elegance. Standing next to her husband in a classic blue suit, she brought modern flair to a diplomatic art event.
Pink romance in the Presidential Garden
Wearing a pastel pink midi dress with floral appliqué by María Gorof, she looked every inch the modern royal. Her natural makeup and delicate accessories made this outfit one of her most graceful daytime choices.
Patriotic chic on Argentina’s national day
On May 25, 2018, Juliana stepped out in a refined navy dress by Graciela Zito, a piece she had worn on previous occasions. What turned heads this time was her clutch, a bold statement accessory by Charlotte Olympia, featuring the Argentine flag. It was a rare moment of playful patriotism from the ever-elegant first lady.
Crystal embroidery at the G20 Summit
For the G20 Summit, she stunned in a striking layered ensemble by Marcelo Giacobbe, a rising star and UBA Semillero finalist. The look featured a delicate strappy base dress topped with an intricately embroidered mesh overlay adorned with crystals. It was modern, edgy, and a clear nod to Argentina’s emerging fashion talent.
Blush tones with Queen Letizia
Melania chose a gray tailored Dior skirt suit with matching gloves for a ceremony in France. Understated, elegant, and very Parisian.
Tweed and pearls in the Netherlands
For the official welcome ceremony in the Netherlands, the Former First Lady wore a refined tweed set consisting of a short dress and a matching coat embellished with pearls and stones. The look, reportedly custom-made by local Argentine atelier, was elevated with a Hermès clutch and sharp white stilettos. It was the perfect mix of royal protocol and high fashion.
A night to remember at Teatro Colón
During the unforgettable G20 gala at Buenos Aires’ iconic Teatro Colón, Former First Lady Macri shared the spotlight with Ivanka Trump, yet all eyes were on her. Awada wore a floor-length gown. Sophisticated and perfectly fitted, it quickly became one of her most iconic fashion statements.
Bold in red at the White House
Arriving at the White House in Washington D.C. alongside Mauricio Macri, Juliana Awada made a powerful entrance in a head-to-toe red ensemble. The tailored dress, designer unknown, was paired flawlessly with pointed red stilettos and a matching clutch. Her monochromatic look was bold, confident, and impossible to miss, a striking moment in presidential style.
Charleston flair in New York
During President Macri’s U.S. tour, Mrs. Macri embraced a vintage-inspired silhouette with a national twist. She wore a pleated chiffon dress in soft blush pink, featuring long sleeves and a knee-length hemline. The 1920s Charleston-style cut gave her a nostalgic yet fresh air, a nod to elegance through Argentine design.
Subtle elegance for the May Revolution Day
On May 25th, 2017, Awada walked alongside her husband and cabinet members ahead of the traditional Tedeum mass, commemorating Argentina’s May Revolution. She chose a soft nude-toned outfit with clean lines and no embellishments, in line with the solemnity of the day. Understated and respectful, it was presidential minimalism at its finest.
Black and white for Merkel’s visit to Argentina
For the official dinner honoring Angela Merkel at the CCK in Buenos Aires, Juliana Awada embraced a refined black and white palette. She paired tailored black trousers with a lace-detailed blouse, a sleek black clutch, and a white jacket and shoes embellished with crystals. Elegant yet modern, it was a look that captured the spirit of international diplomacy on home soil.
Pleats and polish in Hamburg
At the G20 summit in Hamburg, her fashion choices once again reflected timeless elegance and Argentine sophistication. She wore a pleated midi skirt in soft nude tones, paired with a matching silk blouse and a brown belt to define the waist.
Floral chic next to Brigitte Macron
During one of many fashion face-offs with fellow first ladies, Mrs. Macri held her own with signature flair. She wore a floral long-sleeved maxi dress from Ménage à Trois, part of the brand’s upcoming summer collection, paired with bordeaux-toned sandals and a matching mini bag. Standing beside Brigitte Macron, her relaxed and radiant look embodied warm-weather diplomacy.
Floral embroidery at the Favaloro gala
At the Favaloro Foundation’s annual benefit gala, Awada stunned in a floral-embroidered mermaid gown featuring a deep V neckline that balanced elegance with allure. The intricate craftsmanship of the dress, by an unnamed Argentine designer, drew every eye in the room. She paired it with a refined clutch by Flâneur, adding a local touch to an unforgettable evening look.
Sporty-chic at the ballot box
During Argentina’s 2019 elections, Former First Lady Macri stepped away from protocol and embraced her signature off-duty style. Voting in the Buenos Aires neighborhood of Palermo for both the primaries and general elections, she wore a relaxed yet polished outfit: jeans, a white blouse, sneakers, and a navy blazer. The sporty-chic vibe reflected her weekend personality, casual, confident, and unmistakably her.
Red pleats and Valentino florals
At the Fundación Voz gala, Juliana Awada turned heads in a pleated crimson gown by Valentino, adorned with soft floral prints along the skirt and sleeves. She paired the statement piece with classic stilettos and a sleek black clutch, letting the dress speak for itself. True to her signature aesthetic.
All white in Santiago de Chile
At the 2018 inauguration of Chilean President Sebastián Piñera, she stood out by doing what she does best, keeping it simple. Awada wore straight-leg white trousers, a silk blouse, and her signature nude stilettos. The outfit, by Amelia Saban, reflected her love for clean lines and her long-standing loyalty to crisp, monochromatic tones.
Diplomacy and lace during the G20 finale
The 2018 G20 Summit was the ultimate stage for Mrs. Macri to showcase her diplomatic elegance. While visiting the MALBA museum with Queen Máxima of the Netherlands, she wore a minimalist day dress, but it was her evening gown that stole the spotlight. Designed by Javier Saiach.
